Advertising Unknown Outcomes

Recently I have seen commercials on TV from a particular cancer treatment center. I have no particular view point on advertising medical treatment because I see it all the time – from Doctors, Hospitals, drug companies, and other medical items. But the commercials from this treatment center just seem a bit off to me because it seems to imply they can do something that may not be possible – curing you of cancer.

The commercial starts with a woman telling her experience at a hospital and finding out they had cancer. In the two I’ve seen the women basically say “The Doctor comes in says you have cancer and leaves…” and they tell how bad they feel and how they want to do whatever it takes to beat the cancer. The implied message is the hospital or doctor they get the news from doesn’t want to help.

The first commercial I saw had the woman continue with her story by say she went to the treatment center and was given all kinds of tests and exams and she asked her new doctor how long did she have to live. She tells the camera that the doctor said she had no expiration date and he couldn’t tell just by looking at her.

Here is the text of the story that is on their website (I redacted the name of the patient, doctor, and hospital):

In July 2001, Peggy was told she had stage IV pancreatic cancer and to go home and get her affairs in order. In this video, Peggy talks about how she found hope and healing at treatment center

“After three days of testing, I looked at [the Doctor] and I said “How long do I have?” And he looked at me and said “Peggy, we did a lot of tests on you and I never saw one thing stamped on the bottom of your foot that said you were going to die in two months. You have no expiration date. That is in hands way above mine.”

It’s really unbelievable how one doctor can tell me I have two months to live, and then I got to [the center] and they offered hope.

This treatment center is making an implied promise to “cure” people of cancer.

I know that sometimes compassion is missing or in low supply in the medical field but I find it hard to take a medical facility telling a patient that if you use us you have a better chance to not dying from cancer.

I just don’t think more compassion or telling patients what they want to hear – rather than the truth – is good business especially for someone with cancer. I also don’t think any hospital or Doctor would not do everything to treat cancer if they can. If they didn’t then one could claim malpractice.

Cancer isn’t some monolith disease where one fix takes care of it – if it were then there might not be any cancer in the world. Sometimes treatment works, sometimes it works for awhile, and sometimes it doesn’t work at all. The outcome is based on the cancer, the person, and how soon it is discovered.

Why Cramer vs Stewart matters?

The recent spat between Jon Stewart, host of The Daily Show, and Jim Cramer, host of Mad Money on CNBC has been entertaining. It started with a scathing 8 minute video clip of the incestuous relationship between the talking heads on CNBC and the CEOs and climaxed with a face to face discussion between Stewart and Cramer on The Daily Show Thursday night. But why should we care about two TV hosts bantering back and forth like enemies on the junior high play ground? It’s because it shows a light on the problems we have in our so called free press.

As I’ve written before, the classic idea of the press is to be advocate of the people who are suppose to be objective and ask our leaders the tough questions, we, the public either would like to ask ourselves or need an answer. When the press fails to do that, as all too often happens in the corporate media of today, their reporting becomes more like propaganda than journalism.

Jon Stewart and his Daily Show staff – which by the way is a comedy show – showed in their 8 minute clip that CNBC missed the recent financial melt down even as the red flags marched down Wall Street and instead they continued to have a parade of CEOs on claiming “don’t panic”. CNBC was so caught up in having the access to all these rich guys they failed to report about the storm clouds and problems that started in the housing market in 2007.

Financial news shows are not the place to be passing off press releases from CEOs as reporting. People who trusted the network got hurt if they didn’t take action before the market melt down. As Stewart told Cramer last night on his show “This is not a game…”

As James Moore wrote on Huffington Post:

Nonetheless, reporters at the big TV networks and the major publications have no excuse. Minute by minute people like Jim Cramer are feeding crap into our culture and public perceptions and it has nothing to do with reality and everything to do with their egos. How is it that a comedian is the first person to hold accountable these cheerleaders who are promoting a team that has no chance to win and, in some cases, isn’t even in the damned game?

Analysts doing the autopsy on newspaper reporting and the corpse of mainstream journalism are constantly lamenting the fact that so many young people and an increasing number of others are getting their news from Jon Stewart and Comedy Central. Where else is there left to look for thoughtful, analytical, and insightful analysis of the issues of our day? The yuks are just a bonus. Cable news shows can proclaim “no bias, no bull” all they want but every story is framed for a purpose, which is drama and conflict. The viewers and the readers aren’t there without the dramatic tension. You might as well be watching Law and Order: Special News Unit.

And a Comic Shall Lead Them

Yes, negative press can hurt a business but journalists have a responsibility to report the truth even if that means negative reports about a business or market. An uninformed public is a powerless public and they get hurt far worse than these CEOs who stole our money. As Stewart pointed out our 401k’s capitalized their adventures.

Here is part 3 of the Stewart vs Cramer interview on the Thursday Daily Show

*Update*

Saw this bit in a column by Glenn Greenwald on Salon’s website and thought it makes the same point I was making but includes the entire press establishment:

That’s the heart of the (completely justifiable) attack on Cramer and CNBC by Stewart. They would continuously put scheming CEOs on their shows, conduct completely uncritical “interviews” and allow them to spout wholesale falsehoods. And now that they’re being called upon to explain why they did this, their excuse is: Well, we were lied to. What could we have done? And the obvious answer, which Stewart repeatedly expressed, is that people who claim to be “reporters” are obligated not only to provide a forum for powerful people to make claims, but also to then investigate those claims and then to inform the public if the claims are true. That’s about as basic as it gets.

Today, everyone — including media stars everywhere — is going to take Stewart’s side and all join in the easy mockery of Cramer and CNBC, as though what Stewart is saying is so self-evidently true and what Cramer/CNBC did is so self-evidently wrong. But there’s absolutely nothing about Cramer that is unique when it comes to our press corps. The behavior that Jon Stewart so expertly dissected last night is exactly what our press corps in general does — and, when compelled to do so, they say so and are proud of it.

There’s nothing unique about Jim Cramer

TV film alert: Alexandra Pelosi holds mirror up to US conservatives in new film

There is a new documentary by Alexandra Pelosi that is to be shown on HBO starting Monday 2/16 about the conservative reaction the 2008 US elections.(check your time and channel in your area).

Here is the blurb from HBO:

On the day Barack Obama was elected the 44th President, more than 58 million voters cast their ballots for John McCain. In the months leading up to this historic election, filmmaker Alexandra Pelosi (HBO’s Emmy®-winning “Journeys with George”) took a road trip to meet some of the conservative Americans who waited in line for hours to support the GOP ticket, and saw their hopes and dreams evaporate in the wake of that Democratic victory. These voters share their feelings about the changing America in which they live. Premieres Monday, February 16 at 8pm (ET/PT) on HBO2.

I did a post about on my Secular Left blog that includes an interview the filmmaker did on the Rachel Maddow Show on MSNBC on Friday night.

Alexandra Pelosi holds mirror up to US conservatives in new film

OMG! Like how did I miss Square Pegs on DVD… like totally

There isn’t much that I am obsessed with in life except for getting some classic TV shows and films from my younger days on DVD. One that I thought I would never see is finally out. Square Pegs was a TV show about high school life that was broadcast on CBS for one season in 1982. The show hit a chord with me and I have nothing but fond memories of it. Until recently memories was all I’ve had. Of course I hate it that I found out seven months AFTER it was released.

It was created by Anne Beatts, who had worked on Saturday Night Live in its early days and the plots centered on Patty Greene (Sarah Jessica Parker) and Lauren Hutchinson (Amy Linker), two awkward teenage girls desperate to fit in at Weemawee High School. Their lives interacted with their friends Marshall Blechtman (John Femia) and Johnny “Slash” Ulasewicz (Merritt Butrick) and with the cool kids Jennifer DiNuccio (Tracy Nelson), the quintessential buxom Valley Girl, her boyfriend Vinnie Pasetta (Jon Caliri), a handsome greaser hood, and LaDonna Fredericks (Claudette Wells) and preppy Muffy B. Tepperman (Jami Gertz).

The show spoke to me because I was in the social place that Patty and Lauren are in. I wanted to be popular and although I didn’t try to be one at all costs like they did, I sympathized with their plight. Cliques in school were not a good thing because for some it causes too much stress at such a young age but this show had a funny take on the topic.

The DVD finally came out when Sarah Jessica Parker’s movie version of “Sex in the City” was released. Except for Parker, Tracy Nelson, and Jami Gertz none of the rest of the cast have done much more than this series. In the Wikipedia entry it even says that the actor who played Vinnie has disappeared off the face of the earth and his current whereabouts are unknown.

Merritt Butrick, who played Johnny, died in 1989 from AIDS. He was also known for playing Capt. Kirk’s son, Dr. David Marcus, in the Star Trek II and III films.

The other note on the DVD issue that is an issue with a lot of the old shows is they stripped out a lot of the pop music due to licence issues. It seems that sometimes the cost of using the music costs more than putting out the DVD so the show owners replace the music with something generic.

All the episodes can also be viewed on the HULU website. “Muffy’s Bat Mitzvah” is one of my favorites, mainly because DEVO makes a guest appearance as the band at the party.

David Letterman has been on game shows before

The other night on his show David Letterman made the comment about Regis Philbin saving television again by hosting the new Million Dollar Password on CBS that debuted Sunday night. What may not be well known by anyone less than 40 years old, Letterman use to guest star on game shows during the late 70’s and early 80’s before he got the Late Show on NBC in 1982. The one I remember him best being on was Password Plus, hosted by the late great Allen Ludden.

Here is a clip from a bonus round on an episode Letterman guested on:

The other game show I thought he did great on was called “Liars Club”, but I can’t find any clips on YouTube.

Letterman also tried to host a game show in 1977 called The Riddlers which wasn’t picked up by the networks: